Kres Labs Journal

Growth Marketing Insights

Frameworks, benchmarks, and operational tactics from building growth systems for scaling businesses. Written for founders, marketing leaders, and operators who care about unit economics.

Unit Economics•July 2026•18 min read

How to Calculate LTV:CAC Ratio

The complete 2026 guide to unit economics — formulas, industry benchmarks, worked examples, and the levers that actually move the number.

Read the guide →

More Cornerstone Guides Coming Soon

We publish long-form operational guides — not thought-leadership fluff. Next up: CAC benchmarks for SaaS, marketing automation vs CRM, and how to structure a growth marketing pod.

Request a Growth Audit